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“Well, sir, it’s this rug I had. It really tied the room together.”

I believe in the power of the narrative. The power of the story before the brand, the marketing ya-da, ya-da, ya-da and the exhaustive buzzwords. When you take the time to weave a powerful story with your content, you gain the advantage over competitors who are to focused on buzzwords and marketing platitudes,  instead of giving readers what they really need to make an informed decision.

阿波罗登月50年后的今天，关于月亮的故事你知道多少？:2021-9-13 · 阿波罗登月50年后的今天，关于月亮的故事你知道多少？ 沪江英语 2021-09-13 21:07 109 又是一年中秋节。 作为中国最重要的传统节日之一，中秋节在 ...

Content at its very core is the virtual rug that ties the room together. It’s what you want folks to stand on with you and know their loyalty to your brand counts because it makes them feel good and it makes their lives easier.

If you spend your time spinning cheap content rugs just to grab the latest customer you aren’t going to be able to maintain the customers who are waiting to stand on the rug that ties the whole room together.

贺旺年老外学非遗④丨秦淮灯彩：洋徒弟要把 ...-中国江苏网:2021-2-19 · Gu Yeliang, 56, born to a lantern-making family, started making lanterns at the age of eight. Various kinds of hand-made lanterns are seen at Gu’s home, just like a small lantern show.

1. Be future-focused – write posts that help your customer navigate their way beyond what they see in front of them.

2. Weave real-time anecdotes in your content to show that you’re ahead of the curve.

3. No “back to us” marketing content. Trust that if you educate your customer, they will come back to you time and time again without you constantly telling them you’re the best and that’s why they need you.

Now go create the most beautiful brand content rug that anyone would ever wish to stand on.